OUR STORY2019-05-22T13:28:44-04:00

We are a team of women who love discovery, live for affordable design, and like to keep things simple.
So we decided to create a shopping site for women just like us. (Isn’t that, like, every woman?) 

We’re starting out by editing Target.com in a new way. No endless search. No overwhelming choice.
Just simple, affordable solutions from the best of Target’s fashion, home, beauty, and wellness.
Creatively pulled together to never waste time, money, or energy.

We named our site SimplyThrive, because that’s how it works.

We simplify. You thrive.

Our mission is to serve women, because women serve everyone else. 

We do it by making it easy and fun to look good and feel good every day.

And that goodness, we believe, fuels everything else in our lives.