About Us

Actually, it's not about us... it’s about women.

And changing the belief that putting everyone else first, ourselves last, is a good idea. As women who've been there, done that, we have a better idea.

Let’s help women put themselves first.

By making it super-easy and fun to look and feel good every day. And that goodness, we believe, will fuel everything else in our lives.

We simplify. You thrive.

We love affordable design - so we’re starting out by editing Target’s fashion in a new way. No endless search. No overwhelming choice. No quizzes. Just complete, affordable looks, simply pulled together for you.