It’s not about us. It’s about women.
And how we keep believing that putting everything else first, ourselves last, is a good idea.
As women who have been there, done that, we have a better idea –
Let’s help women put themselves first.
By making it radically simple to look and feel good every day.
And that goodness, we believe, will fuel everything else.
We put together a small, talented team.
Who live for design. Love affordable fashion. Called ourselves SimplyThrive.
And started editing Target’s fashion in a new way.
No endless search. No overwhelming choice.
We do the simplifying. You do the thriving.
It’s just a test. It won’t be perfect. Target is just the beginning.
With your honest feedback, who knows how far this idea will go.
And how many women we will help.